The brighteners
That bright, uniform white most paper has isn't natural. It's usually the result of elemental chlorine bleaching, a process that can create chlorinated byproducts nobody wants near their skin or in the water supply.
We use an elementally chlorine free process instead. The paper is clean and soft without the harshest part of the conventional playbook.
The add-ins
Many big-box brands add dyes for a cooler-looking white, synthetic fragrance for a 'fresh' scent, and lotions or softeners to mask scratchy fiber. Each one is a chemical your skin didn't ask for.
On sensitive skin, fragrance and dyes are two of the most common irritants. The easiest way to avoid a reaction is to avoid the ingredient entirely.
The forever chemicals
PFAS, the so-called 'forever chemicals,' have turned up in paper products through recycled content and processing aids. They don't break down, and that's exactly the problem.
We test and formulate to keep PFAS and BPA out. What touches you should be bamboo fiber, full stop.
Our short list
Here's the entire list of what goes into a Green Generation sheet:
- 100% FSC-certified bamboo fiber
- An elementally chlorine free bleaching process
- Nothing else, no inks, dyes, fragrance, PFAS, or BPA
Clean as a baseline
Clean shouldn't be a luxury tier you pay extra for. It should be the floor. Every roll and box we make is held to the same standard, because the everyday is exactly where it matters most.
