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What hypoallergenic really means for paper

'Hypoallergenic' shows up on everything from mascara to mattresses, often with nothing to back it. For paper that touches sensitive skin all day, the word should mean something specific. Here's our definition.

It's about what's left out

Hypoallergenic means formulated to minimize the risk of an allergic reaction. For paper, the biggest levers are the things you don't add: fragrance, dyes, and harsh processing chemicals.

Most reactions to paper trace back to one of those additives, not the fiber itself. Remove them and you remove the most common triggers.

Tested, not just claimed

Our products are dermatologist-tested, so the claim is grounded in evaluation rather than a comforting word on a label.

Combined with clean materials, that's what lets us stand behind 'gentle' for sensitive skin and noses.

Who benefits most

Worth prioritizing if you or someone in your home has:

  • Eczema, rosacea, or generally reactive skin
  • Seasonal allergies that mean a box a day
  • Young kids with delicate skin

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